• MESSI, MORE THAN WE SEE.

  • 'Messi, More Than We See' reveals the many layers of Messi, highlighting his humility, depth, and steadfast authenticity. Messi’s true greatness lies in the quiet strength beneath his composed exterior.

  • CAMPAIGN CONCEPT.

  • In our visually captivating campaign, we invite you on a journey through an endless hallway of reflections. Each mirror unveils a different side of Messi—his dedication, passion, and strength. As he moves through this symbolic space, Messi seamlessly transitions through various roles, revealing the many layers within the legend.

EMBRACE THE ESSENCE

Wearing the Leo Messi Fragrance is more than an experience; it’s an invitation to discover and celebrate the greatness within yourself. It’s a reminder that, like Messi, you have layers of strength, depth, and authenticity that define who you are. Let this scent be your silent, yet powerful statement to the world—a testament to the extraordinary qualities that lie beneath your daily exterior.

  • BEHIND THE SCENES.

  • From the very beginning, Messi was deeply involved in the development of this monumental campaign, bringing the same passion and dedication that have defined his career on the field. He is not just the face of the fragrance but a true collaborator, investing his time and insights to ensure the scent captured his essence perfectly.

MORE THAN WE SEE.

  • Despite him being the the greatest player of all time, he remains humble and driven, his greatness lies within.

  • Like the fragrance, his impact is powerful, yet understated, leaving a lasting impression.

  • The Messi, More Than We See campaign mirrors Messi’s depth, revealing the many sides of the man behind the legend.
Messi Eau de Parfum bottle tilted on a tree branch with plants surrounding it, illuminated by soft blue light.

The bottle symbolises the multifaceted qualities within, through sharp edges that reflect and refract light from all angles. The iconic Messi logo has been shaped into this striking fragrance bottle, with each angle revealing a new facet—just like the mirrors in the campaign. This design captures the essence of the fragrance and invites you to explore its depth. Discover a scent that goes beyond what lies on the surface.